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The lean product playbook : how to innovate with minimum viable products and rapid customer feedback / Dan Olsen.

By: Olsen, Dan, 1970-.
Material type: materialTypeLabelBookPublisher: New Jersey: Wiley, 2015Description: xxii, 309 p.ISBN: 9781118960875.Subject(s): Administração da Produção -- Redução de custo | Economicidade -- Inovação | Administração de Negócios -- Criatividade | Satisfação do Cliente | Design de Interação
Contents:
Chapter 1: Achieving product-market fit with the lean product process -- What is product-market fit? -- The product-market fit pyramid -- Quicken: from #47 to #1 -- The lean product process Chapter 2: Problem space versus solution space -- The space pen -- Problem define markets -- The what and the how -- Outside-In Product development -- Should you listen to customers? -- A tale of two apple features -- Using the solutions space to discover the Problem space Parte II - The Lean Product Process Chapter 3: Determine your target customer (Step 1) -- Fishing for customers -- How to segment your target market -- Users versus buyers -- Techonology adoption life cycle -- Personas Chapter 4: Identify Underserved Customer Needs (Step 2) -- A customer need by any other name -- Customer Needs Example: Turbo Tax -- Customer discovery interviews -- Customer benefit ladders -- Hierarchies of needs -- The importance versus satisfaction framework -- Related frameworks -- Visualizing customer value -- The kano model -- Putting the frameworks to Use Chapter 5: Define your value proposition (Step 3) -- Strategy means saying "No" -- Value propositions for Search engines -- Not So cuil -- Building your product value proposition -- Skating to Where the Puck Will Be -- The Flip video camera -- Predicting the future with value propositions Chapter 6: Specify your Minimum Viable Product (MVP) Feature Set (Step 4) -- User Stories: Features with benefits -- Breaking Features Down -- Smaller Batch Sizes Are Better -- Scoping with Story Points -- Using Return on Investment to Prioritize -- Deciding on your MVP Candidate Chapter 7: Create your MVP Prototype (Step 5) -- What is (and Isn't) an MVP? -- MVP tests -- The Matrix of MVP Tests -- Qualitative Marketing MVP Tests -- Quantitative Marketing MVP Tests -- Qualitative Product MVP Tests -- Quantitative Product MVP Tests Chapter 8: Apply the Principles of Great UX Design -- What makes a Great UX? -- The UX design Iceberg -- Conceptual design -- Information Architecture -- Interaction design -- Visual principles -- Copy is Also Part of UX design -- The A-Team -- UX is in the Eye of the beholder Chapter 9: Test Your MVP with Customers (Step 6) -- How many customers should I test with? -- In-Person, remote, and unmoderated user testing -- How to recruit customers in your target market -- User testing at intuit -- Ramen user testing -- How to structure the user test -- How to ask good questions -- I feed your pain -- Wrapping up the user test -- How to capture and synthesize user feedback -- Usability versus product-market fit Chapter 10: Iterate and pivot to improve product-market fit -- The build-measure-learn loop -- The hypothesize-design-test-learn loop -- Iterative user testing -- Persevere or pivot? Chapter 11 - An End-to-End Lean Product Case Study -- MarketingReport.com -- Step 1: Determine your target customers -- Step 2: Identify underserved needs -- Step 3: Define your value proposition -- Step 4: Specify your MVP feature set -- Step 5: Create your MVP prototype -- Step 6: Test your MVP with customers -- Iterate and pivot to improve product-market fit -- Reflections Part III - Building and Optimizing Your Product Chapter 12: Build your product using agile development -- Agile development -- Scrum -- Kanban -- Picking the right agile methodology -- Succeeding with agile -- Quality assurance -- Test-Driven development -- Continuous Integration -- Continuous deployment Chapter 13: Measure Your Key Metrics -- Analytics versus other learning methods -- Oprah versus spock -- User interviews -- Usability testing -- Surveys -- Analytics and A/B testing -- Analytics Frameworks -- Identify the metric that matters most -- Retention rate -- The equation of your business -- Achieving profitability Chapter 14: Use Analytics to Optimize Your Product and Business -- The lean product analytics process -- A lean product analytics case study: Friendster -- Optimization with A/B testing Chapter 15: Conclusion
Summary: "The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource"--
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Chapter 1: Achieving product-market fit with the lean product process -- What is product-market fit? -- The product-market fit pyramid -- Quicken: from #47 to #1 -- The lean product process Chapter 2: Problem space versus solution space -- The space pen -- Problem define markets -- The what and the how -- Outside-In Product development -- Should you listen to customers? -- A tale of two apple features -- Using the solutions space to discover the Problem space Parte II - The Lean Product Process Chapter 3: Determine your target customer (Step 1) -- Fishing for customers -- How to segment your target market -- Users versus buyers -- Techonology adoption life cycle -- Personas Chapter 4: Identify Underserved Customer Needs (Step 2) -- A customer need by any other name -- Customer Needs Example: Turbo Tax -- Customer discovery interviews -- Customer benefit ladders -- Hierarchies of needs -- The importance versus satisfaction framework -- Related frameworks -- Visualizing customer value -- The kano model -- Putting the frameworks to Use Chapter 5: Define your value proposition (Step 3) -- Strategy means saying "No" -- Value propositions for Search engines -- Not So cuil -- Building your product value proposition -- Skating to Where the Puck Will Be -- The Flip video camera -- Predicting the future with value propositions Chapter 6: Specify your Minimum Viable Product (MVP) Feature Set (Step 4) -- User Stories: Features with benefits -- Breaking Features Down -- Smaller Batch Sizes Are Better -- Scoping with Story Points -- Using Return on Investment to Prioritize -- Deciding on your MVP Candidate Chapter 7: Create your MVP Prototype (Step 5) -- What is (and Isn't) an MVP? -- MVP tests -- The Matrix of MVP Tests -- Qualitative Marketing MVP Tests -- Quantitative Marketing MVP Tests -- Qualitative Product MVP Tests -- Quantitative Product MVP Tests Chapter 8: Apply the Principles of Great UX Design -- What makes a Great UX? -- The UX design Iceberg -- Conceptual design -- Information Architecture -- Interaction design -- Visual principles -- Copy is Also Part of UX design -- The A-Team -- UX is in the Eye of the beholder Chapter 9: Test Your MVP with Customers (Step 6) -- How many customers should I test with? -- In-Person, remote, and unmoderated user testing -- How to recruit customers in your target market -- User testing at intuit -- Ramen user testing -- How to structure the user test -- How to ask good questions -- I feed your pain -- Wrapping up the user test -- How to capture and synthesize user feedback -- Usability versus product-market fit Chapter 10: Iterate and pivot to improve product-market fit -- The build-measure-learn loop -- The hypothesize-design-test-learn loop -- Iterative user testing -- Persevere or pivot? Chapter 11 - An End-to-End Lean Product Case Study -- MarketingReport.com -- Step 1: Determine your target customers -- Step 2: Identify underserved needs -- Step 3: Define your value proposition -- Step 4: Specify your MVP feature set -- Step 5: Create your MVP prototype -- Step 6: Test your MVP with customers -- Iterate and pivot to improve product-market fit -- Reflections Part III - Building and Optimizing Your Product Chapter 12: Build your product using agile development -- Agile development -- Scrum -- Kanban -- Picking the right agile methodology -- Succeeding with agile -- Quality assurance -- Test-Driven development -- Continuous Integration -- Continuous deployment Chapter 13: Measure Your Key Metrics -- Analytics versus other learning methods -- Oprah versus spock -- User interviews -- Usability testing -- Surveys -- Analytics and A/B testing -- Analytics Frameworks -- Identify the metric that matters most -- Retention rate -- The equation of your business -- Achieving profitability Chapter 14: Use Analytics to Optimize Your Product and Business -- The lean product analytics process -- A lean product analytics case study: Friendster -- Optimization with A/B testing Chapter 15: Conclusion

"The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource"--

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