Strategic storytelling : how to create persuasive business presentations / por Dave McKinsey. --
By: McKinsey, Dave
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Material type: 
BookPublisher: Carolina do Sul, EUA : CreateSpace Independent Publishing Platform, 2014Description: 257 p. : il.ISBN: 9781500594466.Subject(s): Apresentações de Negócios| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Livro Geral | Biblioteca Graciliano Ramos | Livro Geral | 658.452 M1587s (Browse shelf) | Ex. 1 | Available | 2023-0136 |
Introduction Chapter 1: The Perfect Storm Section 1: Persuasive Content Chapter 2: The Situation-Complication-Resolution Framework Chapter 3: McKinsey's USPS Situation Chapter 4: McKinsey's USPS Complication Chapter 5: McKinsey's USPS Resolution Chapter 6: The Approach-Findings-Implications Framework Chapter 7: BCG'S USPS Approach Chapter 8: BCG'S USPS Findings Chapter 9: BCG'S USPS Implications Chapter 10: The Situation-Opportunity-Resolution Framework Chapter 11: Accenture's USPS Situation Chapter 12: Accenture's USPS Opportunity Chapter 13: Accenture's USPS Resolution Chapter 14: The Pilot-Results-Scale Framework Section 2: Data-Driven Design Chapter 15: To Slide or Not to Slide Chapter 16: Text Chapter 17: Graphs Chapter 18: Tables Chapter 19: Images and Diagrams Section 3: Confident Delivery Chapter 20: Verbal Delivery Chapter 21: Non-Verbal Delivery Final Words Strategic Storytelling Quick Reference Guide Acknowledgements About the Author
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