The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems / por Michael Lewrick, Patrick Link e Larry Leifer. --
By: Lewrick, Michael
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Contributor(s): Link, Patrick | Leifer, Larry.
Material type: 
BookPublisher: Nova Jersey, EUA : Wiley, 2018Description: 352 p. : il.ISBN: 9781119467472.Subject(s): Design Thinking| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Livro Geral | Biblioteca Graciliano Ramos | Livro Geral | 658.4 L678d (Browse shelf) | Ex. 1 | Available | 2023-0150 |
Foreword Introduction 1. UNDERSTAND DESIGN THINKING 1.1 What needs are addressed in the Playbook? 1.2 Why is process awareness key? 1.3 How to get a good problem statement 1.4 How to discover user needs? 1.5 How to build empathy with the user 1.6 How to find the right focus 1.7 How to generate ideas 1.8 How to structure and select ideas 1.9 How to create a good prototype 1.10 How to test efficiently 2. TRANSFORM ORGANIZATIONS 2.1 How to design a creative space and evironment 2.2 What are benefits of interdisciplinary teams? 2.3 How to visualize ideas and stories 2.4 How to design a good story 2.5 How to trigger change as a facilitator 2.6 How to prepare the organization for a new mindset 2.7 Why strategic foresight becomes a key capability 3. DESIGN THE FUTURE 3.1 Why systems thinking helps to understand complexity 3.2 How to apply lean business model thinking 3.3 Why business ecosystem design becomes the ultimate lever 3.4 How to bring it home 3.5 Why some design criteria will change in the digital paradigm 3.6 How to kick-start digital transformation 3.7 How artificial intelligence creates a personalized customer experience 3.8 How to combine design thinking and data analytics to spur agility
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