Acknowledgements Preface PART I: A MISSION GROUNDED What stands in the way of the next moonshot 1. The Mission and Purpose 2. Capitalism in Crisis Finance is financing F I R E Business is focusing on quarterly returns The planet is warming Governances are tinkering, not leading 3. Bad Theory, Bad Practice: Five Myths that Imped Progress Myth 1: Businesses create value and take risks; governments only de-risk and facilitate Myth 2: The purpose of government is to fix market failures Myth 3: Government needs to run like a business Myth 4: Outsourcing saves taxpayer money and lowers risk Myth 5: Governments shouldn't pick winners PART II: A MISSION POSSIBLE What it takes to achieve our boldest ambitions 4. Lessons from Apollo: A Moonshot Guide to Change Leadership: vision and purpose Innovation: risk-taking and experimentation Organizational change: agility and flexibility Spillovers: serendipity and collaboration Finance: outcomes-based budgeting Business and the state: partnership with a common purpose PART III: MISSIONS IN ACTION What grand challenges we should tackle today 5. Aiming Higher: Mission-oriented Policies on Earth Sustainable Development Goals and a green transition Selecting a mission Implementing a mission Engaging citizens in a mission Mission: a Green New Deal Mission: innovating for accesible health Mission: narrowing the digital divide PART IV: THE NEXT MISSION Reimagining the economy and our future 6. Good Theory, Good Practice: Seven Principles for a New Political Economy Value: collectively created Markets: shaping not fixing Organizations: dynamic capabilities Finance: outcomes-based budgeting Distribution: sharing risks and rewards Partnership: purpose and stakeholder value Participation: open systems to co-design our future 7. Conclusion: Changing Capitalism Notes Index