The designing for growth field book: a step-by-step project guide / Jeanne Liedtka, Tim Ogilvie, Rachel Brozenske
By: Liedtka, Jeanne
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Contributor(s): Ogilvie, Tim | Brozenske, Rachel.
Material type: 
BookPublisher: New York: Colimbia University Press, 2014Description: vii, 133 p.ISBN: 9780231164672.Subject(s): Administração de Empresas -- Criatividade | Mudança Organizacional | Inovação | Design Thinking| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Livro Geral | Biblioteca Graciliano Ramos | Livro Geral | 2.01.4 L718d (Browse shelf) | Ex. 1 | Available | 2018-0905 |
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| 2.01.4 G7611c Originais: | 2.01.4 K29c Creative confidence : | 2.01.4 K642s Seeing what others don't : | 2.01.4 L718d The designing for growth field book: | 2.01.4 L718d Consultoria externa em reforma do estado tem função técnica ou estratégica? um estudo de caso | 2.01.4 O857c Criatividade e processos de criação / | 2.01.4 P7622s Service design : |
The Steps Steps 1: Identify an opportunity Steps 2: Scope your project Steps 3: Draft your design brief Steps 4: Make your plans Steps 5: Do you research Steps 6: Identify insights Steps 7: Establish design criteria Steps 8: Brainstorm ideas Steps 9: Develop concepts Steps 10: Create some napkin pitches Steps 11: Surface key assumptions Steps 12: Make prototypes Steps 13: Get feedback from stakeholders Steps 14: Run your learning launches Steps 15: Design the On-Ramp The Tools Secondary Research Direct observation Ethnographic interviews Job to be done Value chain analysis Journey mapping Personas 360 Empathy Creating posters Brainstorming Anchors Bring-Build-Buy map Forced connections Combinatorial play Visualization basics Storytelling Storyboarding Co-Creation tools
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