Inclui bibliografia e índice

Part I - What Is Strategy? -- 1. Of Strategies, Deliberate and Emergente - Henry Mintzberg, James A. Waters -- 2. Strategies as Stretch and Leverage - Gary Hamel, C. K. Prahalad -- 3. What is Strategy? - Michael E. Porter Part II - The Context os Straregy -- 4. How Much Does industry Matter? - Richard P. Rumelt -- 5. Strategic Planning as if Ethis Mattered - larue Tone Hosmer -- 6. Green and Competitive: Ending the Stalemate - Michael E. Porter. Claas Van der Linde -- 7. On the Limits of a Firm-Based Theory to Explain Business Networks: The Western Bias of Neo-Classical Economics - Nicole Woolsey Biggart, Gary G. Hamilton -- 8. The Art of Standards Wars -- Carl Shapiro, Hal R. Varian Part III - The Resource-Based View of Strattegy -- 9. The Core Competence of the Corporation - C. K. Prahalad, Gary Hamel -- 10. The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation - Robert M. Grant -- 11. Strategic Assets and Organizational Rent - Raphael Amit, Paul J. H. Schoemaker -- 12. Dynamic Capabilities and Strategic Management - David J. Teece, Gary Pisano, Amy Shuen Part IV - Connections Between Strategy, Structure and Process -- 13. The Structuring of Organizations - Henry Mintzberg -- 14. Creating a Sense of Misson - Andrew Campbell, Sally Yeung -- 15. Managing Strategic Change: Strategy, Culture and Action - Gerry Johnson -- 16. Strategic Product Creation: Managing New Interactions of Technology Markets and Organizations - Ron Sanchez Part V - Issues in Corporate Strategy -- 17. Corporate Strategy and Parenting Theory - Michael Goold, Andrew Campbell, Marcus Alexander -- 18. Related Diversification, Core Competences and Corporate Performance - Constantinos C. Markides, Peter J. Williamson -- 19. Developing and Managing Strategic Alliances, Building Social Capital and Creating Value - Michael A. Hitt, R. Duane Ireland, Michael D. Santoro Part VI - Developing International Strategy -- 20. Global Strategy: An Organizing Framework - Sumantra Ghoshal -- 21. Preparing for the Futere: Evolution of the Transnational - Christopher Bartlett, Sumantra Ghoshal, Julian Birkinshaw -- 22. The Internationalization of Service Firms - Susan Segal-Horn -- 23. Entrepreneurship in Multinational Corporations: The Characteristics of Subsidiary Initiatives - Julian Birkinshaw Part VII - Postscrist -- 24. The Icarus Paradox: How Exceptional Companies Bring about their Own Downfall - Danny Miller -- 25. Surfing the Edge of Chaos - Richard T. Pascale -- 26. Perspectives on Strategy - Geoff Jones