Image selection and marketing of downtown areas in London and New York
By: BENNET, Roger
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Contributor(s): KOUDELOVA, Radka.
Material type: 
ArticlePublisher: 2001Subject(s): Marketing | Urban Regenaration | Corporate IdentityThe International Journal of Public Sector Management 14, 3, p. 205-220Abstract: This study explored the processes and influences that helped deteremine the promotional imagery employed by a number of urban regeneration partnerships in London and New York. Although the degrees of ethcnic and cultural diversity in the districts considered were broadly comparable, such divesity was given greater prominence in New York than in London. Partnerships that depende heavily on wider governmental economic development agencies selected promotinal imagery that focused solely on attracting business investment, without mention of the the ethnic/cultural heterogeneity an important and valuabel activity, but was generally regarded as an opearational rather than a strategic function
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
This study explored the processes and influences that helped deteremine the promotional imagery employed by a number of urban regeneration partnerships in London and New York. Although the degrees of ethcnic and cultural diversity in the districts considered were broadly comparable, such divesity was given greater prominence in New York than in London. Partnerships that depende heavily on wider governmental economic development agencies selected promotinal imagery that focused solely on attracting business investment, without mention of the the ethnic/cultural heterogeneity an important and valuabel activity, but was generally regarded as an opearational rather than a strategic function
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