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Local versus global mimetism : the dynamics of alliance formation in the automobile industry

By: GARCIA-PONT, Carlos.
Contributor(s): NOHRIA, Nitin.
Material type: materialTypeLabelArticlePublisher: 2002Subject(s): Globlização | Desenvolvimento Regional | CooperaçãoStrategic Management Journal 23, 4, p. 307-321Abstract: The alliance dynamics among the 35 largest firms in the worldwide automobile industry indicates that the likelihood of an alliance between any two firms depends on the local density of alliances among the members of their strategic groups, rather than on the global density of alliances in the industry. These results suggest that firms most closely observe and imitate the strategiic behavior of firms who occupy the same strategic nich rather than the behavior of fims in their industry defined more broadly
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Periódico Biblioteca Graciliano Ramos
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The alliance dynamics among the 35 largest firms in the worldwide automobile industry indicates that the likelihood of an alliance between any two firms depends on the local density of alliances among the members of their strategic groups, rather than on the global density of alliances in the industry. These results suggest that firms most closely observe and imitate the strategiic behavior of firms who occupy the same strategic nich rather than the behavior of fims in their industry defined more broadly

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