La customer satisfaction nell'ente comune
By: CRISTOFORETTI, Daniele
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Contributor(s): MALANCA, Michele.
Material type: 
ArticlePublisher: Milano : Maggioli Editore, 2001Azienda Pubblica: teoria e problemi di management 14, 2-3, p. 257-278Abstract: The modern studies on public management underscore the role of the community in programs forits benefit and repudiate the doctrine of public paternalism implicit in plans and service designed unilaterally by authorities and handed down to communities as faits accomplis. These principles revised the approach of public authorities. The ultimate outcome of this process is public marketing with its components of market and customer research (i.e., the market segmentation study, the target group analysis, the focus group interview), public communication (message design and testing, media strateguy and planning, effectiveness trakcing,) and services distribution. The pre-eminent premise is the principle that the customer satisfaction is the fundamental wisdom
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
The modern studies on public management underscore the role of the community in programs forits benefit and repudiate the doctrine of public paternalism implicit in plans and service designed unilaterally by authorities and handed down to communities as faits accomplis. These principles revised the approach of public authorities. The ultimate outcome of this process is public marketing with its components of market and customer research (i.e., the market segmentation study, the target group analysis, the focus group interview), public communication (message design and testing, media strateguy and planning, effectiveness trakcing,) and services distribution. The pre-eminent premise is the principle that the customer satisfaction is the fundamental wisdom
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