Creating new business through a strategic innovation community - case study of a new interactive video service in Japan
By: M. KADAMA
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Material type: 
ArticlePublisher: 2002Subject(s): New Business | Strategic Innovation Community | Interactive Video | JapanInternational Journal of Project Management 20, 4, p. 289-302Abstract: In the past few years, the market for video terminals such as videoconferencing systems and video phones typified by multimedia and the market for multipoint connection services that use these devices have been growing rapidly in Japan. In the background to this growth is an innovation community with Nippon Telegraph and Telephone Corporation (hereafter referred to as NTT). Japan's largest telecommunications company, and NTT Phoenix NEtwork communications, Inc. (hereafter referred to as NTT Phoenix), a joint venture established by a strategic alliance between the United States and Japan. This innovation community has created a new market known as Interactive Video Communication and has been doing much to promote it. In this paper, we shall take up the world's largest multipoint connection video multimedia business. Project leaders of both NTT and NTT Phoenix will stand at the viewpoint of group corporate strategy, create a strategic innovation community, their innovative leadership will aim for resonance of values within the community, and by propagating knowledge within the community and enhancing their core competencies we shall consider how to create a new market in Japan for new video multimedia services
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
In the past few years, the market for video terminals such as videoconferencing systems and video phones typified by multimedia and the market for multipoint connection services that use these devices have been growing rapidly in Japan. In the background to this growth is an innovation community with Nippon Telegraph and Telephone Corporation (hereafter referred to as NTT). Japan's largest telecommunications company, and NTT Phoenix NEtwork communications, Inc. (hereafter referred to as NTT Phoenix), a joint venture established by a strategic alliance between the United States and Japan. This innovation community has created a new market known as Interactive Video Communication and has been doing much to promote it. In this paper, we shall take up the world's largest multipoint connection video multimedia business. Project leaders of both NTT and NTT Phoenix will stand at the viewpoint of group corporate strategy, create a strategic innovation community, their innovative leadership will aim for resonance of values within the community, and by propagating knowledge within the community and enhancing their core competencies we shall consider how to create a new market in Japan for new video multimedia services
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