From research to practice via consultancy and back again : a 14 year case study of applied research
By: MACBETH, Douglas
.
Material type: 
ArticlePublisher: 2001European Management Journal 20, 4, p. 393-400Abstract: The article will examine an extended case study (over 14 years) of the challenges of operating a mode 2 academic research project (which generated a unique diagnostic tool foruse in business to business relationships) and then of converting academic theory into a practical application which has been used succssfully in over 150 companies. The research process will be discussed and the difficulties of managing the operational management agendas along with the need to do rigorous academic work will be examined
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
The article will examine an extended case study (over 14 years) of the challenges of operating a mode 2 academic research project (which generated a unique diagnostic tool foruse in business to business relationships) and then of converting academic theory into a practical application which has been used succssfully in over 150 companies. The research process will be discussed and the difficulties of managing the operational management agendas along with the need to do rigorous academic work will be examined
Click on an image to view it in the image viewer
There are no comments for this item.