A proposed model of consumer loyalty in the retailing sector based on the Kuwaiti experience
By: AL-AWADI, Ahmad
.
Material type: 
ArticlePublisher: Oxfordshire : Routledge, November 2002Total Quality Management 13, 7, p. 1035-1046Abstract: This paper is based on a study of store loyalty, specifically related to the Kuwaiti context and addressing cooperative retail outlets. A critical review of store loyalty and the contributing factors of the literature that impact on consumer satisfaction are discussed, together with measuring involving consumers in Kuwaiti. It was established that, in general, business loyalty could positively and significantly be influenced by good management, image and customer services
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
This paper is based on a study of store loyalty, specifically related to the Kuwaiti context and addressing cooperative retail outlets. A critical review of store loyalty and the contributing factors of the literature that impact on consumer satisfaction are discussed, together with measuring involving consumers in Kuwaiti. It was established that, in general, business loyalty could positively and significantly be influenced by good management, image and customer services
Click on an image to view it in the image viewer
There are no comments for this item.