Switch: How to change things when change is hard / Chip Heath, Dan Heath
By: Heath, Chip
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Contributor(s): Heath, Dan.
Material type: 
BookPublisher: New York: Business Books, 2011Description: 305 p.ISBN: 9781847940322.
Contents:
1. Three surprises about change Direct the rider -- 2. Find the briht spots -- 3. Script the critical moves -- 4. Point to the destination Motivate the elephant -- 5. Find the feeling -- 6. Shrink the change -- 7. Grow your people Shape the path -- 8. Tweak the environment -- 9. Build habits -- 10. Rally the herd -- 11. Keep the switch going How to make a switch Overcoming obstacles
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Inclui índice
1. Three surprises about change Direct the rider -- 2. Find the briht spots -- 3. Script the critical moves -- 4. Point to the destination Motivate the elephant -- 5. Find the feeling -- 6. Shrink the change -- 7. Grow your people Shape the path -- 8. Tweak the environment -- 9. Build habits -- 10. Rally the herd -- 11. Keep the switch going How to make a switch Overcoming obstacles
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