The startup owner's manual : the step-by-step guide for building a great company / Steve Blank, Bob Dorf. --
By: Blank, Steven Gary
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Contributor(s): DORF, Bob.
Material type: 
BookPublisher: Pescadero: K&S Ranch, Inc. 2012Description: xxix, 571 p.ISBN: 0984999302; 9780984999309.Subject(s): Administração de Empresas -- Startup | Empreendedorismo| Item type | Current location | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Livro Geral | Biblioteca Graciliano Ramos | Livro Geral | 658.4 B6427s (Browse shelf) | 513409 | Ex. 1 | Available | 2019-0047 |
Browsing Biblioteca Graciliano Ramos Shelves , Collection code: Livro Geral Close shelf browser
| 658.4 A6691l Leading and managing innovation : | 658.4 B464 Benefits realization management : | 658.4 B5311a Against the gods : | 658.4 B6427s The startup owner's manual : | 658.4 C3389l Liderança autêntica de dentro de si para fora : | 658.4 C5327a Administração nos novos tempos : | 658.4 F184v O verdadeiro poder / |
Inclui índice.
Getting Started Chapter 1: the path to disaster: a startup is not a small version of a big company Chapter 2: the path to the epiphany: the customer development model -- the customer development manifesto STEP ONE: Customer Discovery Chapter 3: an introduction to customer discovery Chapter 4: customer discovery, phase one: state your business model hypotheses Chapter 5: customer discovery, phase two: "get out of the building" to test the problem "do people care?" Chapter 6: customer discovery, phase three: "get out of the building" and test the product solution Chapter 7: customer discovery, phase four: verify the business model and pivot or proceed STEP TWO: Customer Validation Chapter 8: introduction to customer validation Chapter 9: customer validation, phase one: "get ready to sell" Chapter 10: customer validation, phase two: "get out of the building and sell!" Chapter 11: customer validation, phase three: develop product and company positioning Chapter 12: customer validation, phase four: the toughest question of all: pivot or proceed?
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