Five styles of strategy innovation and how to use them
By: LOEWE, Pierre
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Contributor(s): WILLIAMSON, Peter | WOOD, Robert Chapman.
Material type: 
ArticlePublisher: 2001Subject(s): Strategy | Innovation | Management Styles | Innovation BreakthroughsEuropean Management Journal 19 , 2, p. 115-125Abstract: The authors draw on their study over the past three years of companies that introduced numerous successful new strategies - and compare them to less innovative peers. they discovered, in particular, sucessful innovators used five distinct management styles, often at odds with each other, but with internally consistent routines. The five styles are explored in detail, with corporate examples. The challenge for managers is to mobilize many different parts of their organization to execute an appropriate style or styles of innovation. If successful, tremendous innovation breakthroughs are possible
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
The authors draw on their study over the past three years of companies that introduced numerous successful new strategies - and compare them to less innovative peers. they discovered, in particular, sucessful innovators used five distinct management styles, often at odds with each other, but with internally consistent routines. The five styles are explored in detail, with corporate examples. The challenge for managers is to mobilize many different parts of their organization to execute an appropriate style or styles of innovation. If successful, tremendous innovation breakthroughs are possible
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