The struggle for strategic alignment in multinational croporatios : managing readjustment during global expansion
By: RONDINELLI, Dennis
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Contributor(s): ROSEN, Benson | DRORI, Israel.
Material type: 
ArticlePublisher: 2001Subject(s): Strategy | Strategic Aligment | Multinational Corporations | International Expansion | Competitive AdvantageEuropean Management Journal 19, 4, p. 404-416Abstract: As corporations expand internationally, their ability to align their internal business strategies and management practices to conditions in external marketplaces becomes critical for sustaining growth and expanding market share. When international expansion decisions become `unaligned` with business strategy organizational structure, and managerial processes, corporations can lose sales and market share, incur increasing costs and inefficiences, generate discontent among customers and suppliers, engender internal organizational conflict, and lose strategic directinos. Spontaneous international expansion creates challenging opportunities for some managers, but makes others confused about their roles, responsibilities, and reporting relationships
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
As corporations expand internationally, their ability to align their internal business strategies and management practices to conditions in external marketplaces becomes critical for sustaining growth and expanding market share. When international expansion decisions become `unaligned` with business strategy organizational structure, and managerial processes, corporations can lose sales and market share, incur increasing costs and inefficiences, generate discontent among customers and suppliers, engender internal organizational conflict, and lose strategic directinos. Spontaneous international expansion creates challenging opportunities for some managers, but makes others confused about their roles, responsibilities, and reporting relationships
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