Patterns of strategy innovation
By: CHOL, David
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Material type: 
ArticlePublisher: 2002Subject(s): Strategy Innovation | Management Theories | Strategy Paradigms | Innovation ThemesEuropean Management Journal 19, 4, p. 424-429Abstract: The authors examine nearly 200 corporate strategies which promised innovtion at the level of the business model, and which were successful. They distill ten essential `innovation themes` which provide basic elements of a fresh perspective on strategy. In particular, the themes can be used in two ways to devise a business stragey. Corporate examples are given of each innovation theme
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
The authors examine nearly 200 corporate strategies which promised innovtion at the level of the business model, and which were successful. They distill ten essential `innovation themes` which provide basic elements of a fresh perspective on strategy. In particular, the themes can be used in two ways to devise a business stragey. Corporate examples are given of each innovation theme
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