Reputation Building and performance : an empirical analysis of the Top-50 pure internet firms
By: KOTHA, Suresh
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Contributor(s): RAJGOPAL, Shivaram | RINDOVA, Violina.
Material type: 
ArticlePublisher: 2001Subject(s): Internet | Internet Strategies | Reputation Building | Internet Performance | Internet Value Drivers | Internet Competitive SucessEuropean Management Journal 19, 6, p. 571-586Abstract: This study examines the relationship between three types of reputation bulding activities - marketing investments, reputation borrowing, and media exposure - and firm performance using a sample of Top-50 pure Internet firms. The study addresses a question of paramout practicla importance about how the strategic choices of Internet firms affect their performance in both financial and product markets. The finding suggests that reputation building activities maay be one of the key determinants of competitive success for Internet firms. At the same time, it raises questions regarding the longevity of the impact of suchactivities
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
This study examines the relationship between three types of reputation bulding activities - marketing investments, reputation borrowing, and media exposure - and firm performance using a sample of Top-50 pure Internet firms. The study addresses a question of paramout practicla importance about how the strategic choices of Internet firms affect their performance in both financial and product markets. The finding suggests that reputation building activities maay be one of the key determinants of competitive success for Internet firms. At the same time, it raises questions regarding the longevity of the impact of suchactivities
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