Saving the business without losing the company
By: GHOSN, Carlos
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ArticlePublisher: jan.2002Havard Business Review 80, 1, p. 37-45Abstract: How do you transform a company without destroying its identity? As the turnaround at Nissan shows, you have to respect the dignity of your people even as you challenge them to overturn depp-seated traditions. Nissan was in a do-or-die situation: turn the businness around or cease to exist. How did Carlos Ghosn, a non-nissan, non-Japanese outsider,do it? By respecting the identity of the company even as he challenge employees to overturn deep-seated traditions
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
How do you transform a company without destroying its identity? As the turnaround at Nissan shows, you have to respect the dignity of your people even as you challenge them to overturn depp-seated traditions. Nissan was in a do-or-die situation: turn the businness around or cease to exist. How did Carlos Ghosn, a non-nissan, non-Japanese outsider,do it? By respecting the identity of the company even as he challenge employees to overturn deep-seated traditions
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