SLYWOTZKY, Adrian J

The growth crisis - and how to escape it - jul.2002

A combination of forces is making it harder than ever for companies to increase their revenues. But there is a way out of the trap - and it's closer at hand than you might think. Here's some bad news: the tatics you've used in recent years to boost revenue are running out of steam. Now for the good news: you're probably sitting on a solution to the problem. Learn how to make the most of hidden ssets that can be leveraged to generate strong and sustained growth