VINING, Aidan

Metachoice for strategic analysis - 2000

A necessary precursor to strategic choice is the selection of a strategic choice evaluation method - metachoice. Unfortunately, managers are unlikely to find much guidance on how to conduct metachoice analysis in the strategy literature. In ligh of this problem, a template is presented based on two questions that must be addressed by those engaged in strategic analysis generally and metachoice specifically; (1) what are the organization`s strategic goals?(2) how willing are they to monetize their predctions and valuations? Four resulting choice methods are presented adn discussed: discounted Cash Flow Aalysis (including variantes based on real options), Profitability Analysis, Modified Discounted Cash Flow Analysis and Multi-Goal Analysis


Strategic Choice
Metachoice
Discounted Cash Flow Analysis
Multi-Goal Analysis