ZOOT, Christoph <br/><br/>
Strategies for value creation in E-commerce :  Best Practice in Europe 

 -  2000 
<br/><br/> This paper investigates strategies for value creation of e-commerce companies. Our main assumption is that e-commerce fundamentally affects the way business is conducted across many industries. To suport this insight, we discuss the unique  characteristics of `virtual markets` brought on by the Internet. Based on a survey of 30 European e-commerce  companies, we then identify two main strategies for value creation in e-commerce - the efficienty that e-commerce business models exhibit, and the de degree to which they create `stickiness`. To illustrate these two strategies, we give examples of European companies that can be considered `best practice` companies