The converging business models of Internet and bricks-and-Mortar retailers
- 2000
The authors discuss the advantages and disadvantages of traditional store-based and online retailing. To minimise the drawbacks, the emerging trend in retailng is a covergence of the two business models of retailing. Several examples of major companies in `bricks-and-mortar` and `online retailing`are cited. In particular, it is pointed out that the stakes are not as clearly in favour of the pure internet retailers, as often ortrayd - the quality of execution of the individual company is paramount
Bricks and mortar Retailing Online Retailing Internet Eletronic Commerce