BADEN-FULLER, Charles

Outsourcing to outmanoueuvre : outsourcing re-defines competitive strategy and structure - 2000

Based on a case study approach, the authors examine the question: are there some aspects of a company`s core business which can and should be outsourced? This question challenge traditional models of strategy which maintain that outsourcing of core activities is risky. Four circumstances are identified four outsourcing and examined in detail. The arguments and case studies suggest a number of lessons for managers and a general conclusion reached which supports the view that the outsourcing of core skills can be very beneficial for firsm, providing the right approach is taken