STERNIN, Jerry <br/><br/>
The power of positive deviancy 

 -  jan./feb.2000 
<br/><br/> HBR uncovers an effort to reduce malnutrition in Vietnam that yields malnutrition in Vietnam that yields malnutrition in Vietnam that yields surprising lessons for business, examines the competitive advantages of environmental reporting, discusses the pitfalls of e-mail negotiation, and more