ARINO, Africa <br/><br/>
Rescuing troubled alliances ... Before it`s too late 

 -  2000 
<br/><br/> Based on case study  research, the authors show how aliance failre often follows the opening of a gap between  expectations and intermediate outcomes. Failure to detect and attribute the cause of a short-fall, followed b misundestandings among the partners pave the way to failure. They provide some partners pave the way to failure. They provide some suggestions on how to rescue alliances in crisis