WALSH, John <br/><br/>
The internet :  a new era in customer service 

 -  2000 
<br/><br/> E-commerce, or shopping electronically via the internet, is revolutionising  the way retailers do business. E-tailers offer better customer service than their bricks and mortar counterparts. They personalise sites, create opportunities for customisation and provide added value. They treat customers as individuals instead of segments. They make mass customisation possible. Going far beyond a customer's current expectations,they create customer loyalty. Traditional retailers need to rethink their current strategies. They must refocus on the customer. They have an opportunity to leverage their strangths, utilise their pshysical presence and create a totally new shopping experience. some retailers recognise this and have responded. Several diverse strategies are emerging. If traditional retailers do not respond  they are in danger of becoming extinct