RUCKER, Rochelle

Citibank's cycle ride to satisfaction - 2000-2001

Citibank is an ambitious company with the ultimate goal of becoming number one in its field early this century. With the help of Motorola University, quality initiatives have been put in place that Citibank believes will pave the way to the target. This article looks at how Citibank's groups fared with Motorola's techiniques to improve customer satisfaction


Citibank
Motorola
BPR
Pareto Analysis
Quality Management
Organizational Change
Organizational Performance