CONWAY, Tony <br/><br/>
Relationship-based services marketing - the case of the new primary care groups in the National Health Service (UK) 

 -  2000 
<br/><br/> This conceptually-focused paper looks at particular changes implemented in the UK National Health Service. The specific context is teh creation of a new organisational form - the primary care group, which brings together general practitioners and other primary care staff in a given locality. The paper attempts to examine the consequences, for the development of these groups, of the shift from competition ( in the internal market) to relationships based n collaboration and partnership. The broad policy objectives envisage much greater emphasis on programmes), developing joint working, and promoting the integration of service delivery. A relationship marketing perspective is explored as one way of conceptualising the development of new relationships between primary care groups, health authorities, local authorities, trusts and other agencies and the paper suggests that relationship marketing offers a way of facilitating policy change 
<br/><br/><label>Subjects--Topical Terms: </label><br/>National Health Service<br/>Primary Care Groups<br/>Commissioning<br/>Relationship Marketing<br/>Strategic Development