GILLIS JR., Floyd E. <br/><br/>
Managerial economics :  decision making under certainty for business and engineering 

 - Estados Unidos :  Addison-Wesley,  1969 
 - 296 p. 
<br/><br/> Chapter 1 - Some fundamental ideas and problems  What is profit?  The sunk-cost principle  The joint-cost principle  The delagation of decisions: "The book"  What rate of return?  Opportunity cost as an operational idea  Suboptimization  The horizon problem  Contribution and its analysis  chapter 2 - Some basic tools  Two simple tools from calculus  Compound interest  Six kinds of problems  The selling price of a bond  Contributions into a sinking fund  Chapter 3 - Miscellaneous techniques for capital decisions  Profiles  Break-even analysis  Fund-flow analysis  Planning working capital needs: a naive model  Analysis of incremental rate of return  Average rate of return and pay-out  Chapter 4 - Capital decisions: compound interest models  the single-venture problem  The bond problem  Some special problems  Anual cost techniques  Present-value techniques  Incremental cost analysis  Choice of technique  Chapter 5 - Replacement policy  Old assets never die  Cost of teh defender  The first terborgh model  The model assuming a zero interest rate  Solving for the life on an asset, i=10  The terborgh model: the long route  Simple averages compared with time-adjusted averages  The model completed  An example  Closing comments  Chapter 6 - Inventories  Accounting for inventories  Minimizing inventory costs  Chapter 7 - Linear programming  Boundaries  The simplex  Chapter 8 - Demand  Theory  Ordinary demand curves, total revenue  The price-demand curve  Two price-demand curve  Two concepts of product growth  The practical problem of estimating demand  the consumer panel  The market experiment  Statistic  On the meeting of minds  Chapter 9 - Costs  The elementary theory of cost  Standard costs and business decisions  Direct costing  Chapter 10 - Pricing the product  The economic models  All pricting problems are games  Is monopolistic competition a special case  The kinked demand curve  Exploitation  The auction: theory and practice  The strategy of competitive bidding  Some special strategies fore real life  Chapter 11 - Price as a variable  Image  Organization  Cost-plus pricing  Table of normal curve areas  Compound interest tables