BURGI, Peter <br/><br/>
Images of strategy 

 -  European School of Management, 
<br/><br/> Images underlying strategy tend to be simplistic, unimodal, visual abstractions. We suggest that multimodal imagery of strategy, which brings together verbal/narrative, visual/imagistic, and kinaesthetic/haptic nodes, can significantly enrich people`s understanding of their organization and its strategy 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Imagery<br/>Organizational Strategy<br/>Multimodal