OSTER, Sharon M

Modern competitive analysis - 3 ed - New York : Oxford University, 1999 - 434 p.

The competitive environment Efficient markets Industry analysis Understanding the impediments to entry Groups within industries Competing in global markets Part II: inside the organization Competing for advantage Organizational goals: politics and power in the organization Organizational structure and strategic planning Corporate diversification Vertical linkages Mergers, acquisitions, and strategic alliances Part III: rivalry Understanding rivalry: game theory Product positioning and strategic marketing Competitive pricing Competitive reserch and development and innovation Regulatory issues in strategic planning Part IV: the planning process The strategic planning process Appendix 1: some case suggestions Appendix 2: financial ratio analysis Appendix 3: using statistics to determine advantage Appendix 4: a discussion of portfolio techniques


Competitividade
Administração Estratégica
Teoria dos Jogos
Terceiro Setor
Eficiência
Estrutura Organizacional
Inovação
Poder
Empresa Privada
Fusão de Empresas