OSTER, Sharon M <br/><br/>
Modern competitive analysis 

 - 3 ed 
 - New York :  Oxford University,  1999 
 - 434 p. 
<br/><br/> The competitive environment  Efficient markets  Industry analysis  Understanding the impediments to entry  Groups within industries  Competing in global markets  Part II: inside the organization  Competing for advantage  Organizational goals: politics and power in the organization  Organizational structure and strategic planning  Corporate diversification  Vertical linkages  Mergers, acquisitions, and strategic alliances  Part III: rivalry  Understanding rivalry: game theory  Product positioning and strategic marketing  Competitive pricing  Competitive reserch and development and innovation  Regulatory issues in strategic planning  Part IV: the planning process  The strategic planning process  Appendix 1: some case suggestions  Appendix 2: financial ratio analysis  Appendix 3: using statistics to determine advantage  Appendix 4: a discussion of portfolio techniques 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Competitividade<br/>Administração Estratégica<br/>Teoria dos Jogos<br/>Terceiro Setor<br/>Eficiência<br/>Estrutura Organizacional<br/>Inovação<br/>Poder<br/>Empresa Privada<br/>Fusão de Empresas