Beyond the hype : rediscovering the essence of management
- New York : Harvard Business School, 1992
- 278 p.
Introduction 1 - Getting beyond management hype Part I - building an action perspective 2 - Rhetoric: the work of words 3 - Action: the realities of managing 4 - Identity: the quest for the particular Part II: rethinking management basics 5 - Strategy as a language game 6 - On structure and structuring 7 - Toward robust performance measurement Part III - Lessons for the present 8 - Making the knowledge system work 9 - Putting change in perspective 10 - Coda: rediscovering managerial practice Notes Bibliography Index