ELLIS, Richard J.  <br/><br/>
Culture and the environment in the Pacific Northwest 

 - New York, NY :  Cambridge University Press,  December 1997 
<br/><br/> Empirical studies of environmental attitudes often ask what people want (Dunlap, Gallup, and Gallup 1993; Dunlap and Scarce 1991) but less frequently ask why. Perhaps it is because the answer seems straightforward, even simple. People want cleaner air and water, wilderness and species preservation, habitat protection, and a healthier, safer earth because these are so obviously desirable. Environmentalism would seem to be one preference that needs no explanation.