ROSENTHAL, Patrice <br/><br/>
Consuming work :  front-line workers and their customers in jobcentre plus 

 - Bradford, UK :  Emerald,  2006 
<br/><br/> The purpose of this paper is to present a conceptual and empirical analysis of the rationale and enactment of consumer discourses in reformed British welfare administration, through a focus on consumption and the service interaction. The paper aims to explore how administrators use these discourses to manage consumption in particular ways in order to promote individual enterprise and employability, and analyse the pivotal role of front-line workers in these efforts