GOSLING, Jonathan <br/><br/>
Management Education as if Both Matter  

 - Thousand Oaks, CA :  Sage Publications,  December 2006 
<br/><br/> Management is often taught as if it were immaterial—a set of abstract formulae, case histories and flow diagrams. These may be useful, but only if tested   and put to use in the material practice of managing. Education makes matters worse if it becomes the simple consumption of this insubstantial fare. This article  proposes seven principles for educators who want to take seriously both the subject matter of managing and the subjective commitment to education