ZANETTI, Carmen

Managing change : - Oxford : Blackwell Publishers Limited, December 1998

Then there are the organisations that want to shape the future.These companies learn to anticipate the possible directions the future may take and begin to blaze the new path without hesitation. The leaders of these companies encourage their people to challenge conventional thinking, to change the business dramatically, and to create continuous renewal and progress. These companies don't just want to survive - they want to lead. They want to write the rules that others will follow