GODET, Michel <br/><br/>
Creating futures :  scenario planning as a strategic management tool / Prefácio Joseph F. Coates 

 - 2.ed 
 - London :  Economica,  2006 
 - 349 p. 
<br/><br/> 1.  How to think about the future now  2.  Why do the experts get it wrong?  3.  Clichés and anti-clichés about the future  4.  How to be rigorous with scenario planning  5.  Initiating the entire process  6.  Case studies in industry and defence  7.  Case studies in the service sector  8.  Basf facing agri-food and environmental challenges  9.  The human factor makes the difference  10. How I became a futurist  
<br/><br/>Tradutor: Adam Gerber e Kathryn Radford  Tradutor: Adam Gerber e Kathryn Radford 
<br/><br/><label>ISBN: </label>2717852441 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Planejamento Estratégico<br/>Estudo de Casos<br/>Sociedade Contemporânea<br/>Previsão<br/>Globalização<br/>Planejamento