HILL, Roy W <br/><br/>
Organisational buying behaviour :  the key to more effective selling to industrial markets 

 - London :  Macmillan ,  1977 
 - 212 p. 
 - Macmillan Studies in Marketing Management .
<br/><br/> - The marketing concept and its implementation in an industrial environment  - An anatomy of industrial purchases  - Focal points of buying activity  - The human element in industrial buying  - The art and science of source management  - Aggregate buying behaviour  - Methods for analysing and measuring buying behaviour  - Communicating with industrial buyers 
<br/><br/><label>ISBN: </label>0333215109 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Setor Secundário<br/> Tomada de Decisão