MCSWAIN, Cynthia J. <br/><br/>
Transfiguring the golem :  technicism, human relations technology, and the human project 

 - New York :  Marcel Dekker,  1998 
<br/><br/> The original Minnowbrook perspective is described as part of a broader human relations technology movement in which the organization of human activity could be accomplished without the negative features of bureaucracy—routinization, rationalization, depersonalization, mechanization, computerization. But, the problem is really not bureaucracy, it is technicism—the technological imperative. The article contrasts masculine and feminine perspectives on organizations and the implications of this contrast for wars between nation-states, human and organizational communication, and human relations technology. In this technicism era, public administered institutions are the best bet to hold together the fabric of society.