BRUSH, Candida <br/><br/>
Building ventures through civic capitalism 

 - Thousand Oaks :  SAGE,  September 2007 
<br/><br/> An exploratory study of urban entrepreneurs participating in a technical assistance program finds that they focus on the bottom line and often have an explicit wish to improve their community. This integrated combination of economic and social values, a kind of civic-minded capitalism, guides their positioning for growth and yields a business that can best be called a "civic enterprise." A descriptive analysis of qualitative and quantitative research yields propositions for future research on these hybrid business ventures.