JACOBUCCI, Michelangelo <br/><br/>
La promotion culturelle dans le monde 

 - Paris :  IIAP,  janv./mars 1996 
<br/><br/> It is difficult to define the notion of cultural promotion given the diversity of areas intersected by the concept and the way in which the idea has envolved over time. These days the notion is less and less distinguishable from promotion in the areas of commerce, economics and tourism. The use of technology allows a link to be made between the different aspects of cultural promotion and makes it more operable and efficient. The risk of standardization in an important one and, therefore, the right to difference ought to be at the heart of world-wide cultural promotion