ARAS, Guler <br/><br/>
Sustaining business excellence 

 - Oxfordshire :  Routledge,  May/June 2010 
<br/><br/> Many concepts have appeared fashionable as a process of business management and the latest of these is connected to sustainability. Often these concepts are merely refinements of other concepts but are presented as the answer to managing a business. We argue in this paper that these concepts do not replace earlier concepts. Instead, we argue, that the way to manage a business for excellence and sustainable competitive advantage is to focus on the four key areas of profitability, sustainability, reputation and governance