ELLET, William <br/><br/>
The case study handbook  :  how to read, discuss, and write persuasively about cases 

 - Boston :  Harvard Business,  2007 
 - 272 p. 
<br/><br/> 5 sample cases included 
<br/><br/> -- INTRODUCTION  1: Persuasion, argument, and the case method  2: What is a case?  -- PART I: ANALYSIS  3: How to analyze a case  4: Case analysis demonstration  5: Problems  6: Decisions  7: Evaluations  -- PART II: DISCUSSION  8: How to discuss a case  -- PART III: WRITING  9: How to write a case-based essay  10: Problem essays  11: Decision essays  12: Evaluation essays  -- PART IV: CASES FOR ANALYSIS AND WRITING  - "Allentown materials corporation: the electronic products division (abridged)"  - "General electric: major appliance, business group (abridged)"  - "General motors: packard electric division"  - "Malaysia in the 1990s (A)"  - "Whistler corporation (A)"  - Acknowledgments 
<br/><br/><label>ISBN: </label>9781422101582 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Estudo de Caso<br/>Método de Ensino<br/>Método de Pesquisa<br/>Didática