The innovation book how to manage ideas and execution for outstanding results
- Harlow, England Pearson 2014
- 258 p.
About the authorAuthor's acknowledgementsPublisher's acknowledgementsIntroductionHow to use this book? What is innovation? part one: Your creative self Nurturing your creative geniusSeeing what others do not see Becoming a more powerful innovatorGiving up old ideas for better ideas part two: Leading innovatorsBuilding a better, bigger brainOrganising people for innovationCreating powerful innovation cultureMotivating innovators part three: Creating innovationUsing the power of (creative) rebelsMaking new ideas usefulGrinding your way from insight to (successful) innovationMeasuring (unmeasurable) innovation part four: Winning with innovationWinning and losing with innovationMaking innovation popularSelling new ideasRenewing, transforming and disruptingSurfing waves of creativity part five: The innovator's Toolkit Creating (smarter) new ideasAltshuller's innovation pyramid Burgelman and Seigel's minimum winning gameOsborn and Parnes' creative problem-solvingAltshuller's theory of inventive problem-solving (TRIZ)Osterwalder's business model canvasAmabile's internal and external motivationGuilford's convergent and divergent thinkingRies' build-measure-learn wheel Shaping better futuresChristensen's disruptive innovation Schroeder's innovation journeyUsher's path of cumulative synthesis Van de Ven's leadership rhythmsFriend's three types of uncertainty Teece's win, lose, follow, innovate grid d.school's design thinking modes Sharing beautiful ideasHenderson and Clark's four types of innovationRogers' adoption and diffusion curve Abernathy and Utterback's three phases of innovation Chesbrough's open innovationMarch's exploration vs. exploitationJohnson and Johnson's constructive controversy cyclePowell and Grodal's networks for innovation Boyd's OODA loop Final wordsMore reading for curious peopleIndex
INNOVATION IN ACTION The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world. It answers the following questions:* How do you become a more innovative thinker?* How do you lead and manage creative people?* How can you use innovation tools to get the best results?* How can you engage people with innovation?* How do you avoid pitfalls, problems and screw-ups? With a practical bite-size format, The Innovation Book will help you tackle the really important challenges and seize the most valuable opportunities. "Inspired, ambitious and complete - a must-read for anyone interested in innovation, creativity and invention."Tom McMail, Ex-Microsoft Strategic Collaborations Director & Academic Innovations Manager "Strips big ideas down to their essence, making the complicated understandable and turning the theoretical into real-world practical. Recommended."Broc Edwards, SVP, Director of Learning & Leadership
9781292011905
Inovação Administração de Empresas Criatividade Planejamento Estratégico Liderança