Handbook of service business :  management, marketing, innovation and internationalisation / 
editores,John R. Bryson e Peter W. Daniels. -- 
 - Cheltenham, UK:  Edward Elgar Publishing Limited,  2015. 
 - 448 p. :  grafs. il. -- 
<br/><br/>Inclui bibliografia. 
<br/><br/>Preface – The Structure of the Handbook – Acknowledgements -- 1. Service Business – Growth, Innovation, Competitiveness / John R. Bryson and Peter W. Daniels. -- PART I UNDERSTANDING SERVICE BUSINESS: DISCIPLINARY PERSPECTIVES -- 2. Growth and Productivity in EU Service Sectors/ Mary O’Mahony. -- 3. Service Research and Economic Geography/ Patrik Ström. --- 4. The New Scientific Study of Service/ Paul P. Maglio and Cheryl A. Kieliszweski. -- 5. The Role of the Big 4: Commoditization and Accountancy/ Steve Hollis. -- PART II SERVICES AND CORE BUSINESS PROCESSES -- 6. Green and Sustainable Innovation in a Service Economy/ Faridah Djellal and Faïz Gallouj. -- 7. The Three-Stage Model of Service Consumption/ Rodoula H. Tsiotsou and Jochen Wirtz. -- 8. Creating and Capturing Value in the Service Economy: The Crucial Role of Business Services in Driving Innovation and Growth/ Michael Ehret and Jochen Wirtz. -- 9. Measuring Business Activity in the UK / Julian Frankish, Richard Roberts, David J. Storey and Alex Coad. -- 10. The Growth of Information-Intensive Services in the US Economy / Uday Apte, Uday Karmarkar and Hiranya Nath. -- 11. Service and Experience/ Jon Sundbo. -- PART III MANAGING SERVICE BUSINESSES -- 12. The Organization of Service Business/ Andrew Jones. -- 13. Managing Experts and Creative Talent/ David J. Teece. -- 14. Globalization of Services / Joanne Roberts -- 15. Internationalisation of Services: Modes and the Particular Case of KIBS/ Luis Rubalcaba and Marja Toivonen. -- 16. In Pursuit of Creative Compliance: Innovation in Professional Service Firms/ Timothy Morris, Michael Smets and Royston Greenwood. -- 17. Business and Professional Service Firms and the Management and Control of Talent and Reputations: Retaining Expert Employees and Client Relationship Management/ John R. Bryson. -- PART IV UNDERSTANDING SERVICE BUSINESS -- 18. How has Logistics come to Exert Such a Key Role in the Performance of Economies, Society and Policy Making in the 21st Century? / Andrew Potter and Robert Mason. -- 19. Creative Systems: a New Integrated Approach to Understanding the Complexity of Cultural and Creative Industries in Eastern and Western Countries/ Lauren Andres and Caroline Chapain. -- 20. Tourism Services: A Sustainable Service Business? / C. Michael Hall. -- 21. Growth and Spatial Development of Producer Services in China/ Anthony G. O. Yeh and Fiona F. Yang. -- PART V CONCLUSION: A NEW RESEARCH AGENDA? -- 22. Developing the Agenda for Research on Knowledge-Intensive Services: Problems and Opportunities/ John R. Bryson and Peter W. Daniels. -- Index 
<br/><br/><label>ISBN: </label>9781781000403 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Administração de Marketing<br/> Negócio<br/>Administração Estratégica<br/>Inovação