Polaine, Andrew. <br/><br/>
Service design :  from insight to implementation / 
Andrew Polaine, Lavrans Lovlie, Ben Reason. 
 - New York:  Rosenfeld Media,  2013. 
 - xiv, 202 p. 
<br/><br/>Inclui índice. 
<br/><br/> 1. Insurance is a service, not a product  2. The nature of service design  3. Understanding people and relationships  4. Turning research into insight and action  5. Describing the service ecology  6. Developing the service proposition  7. Prototyping service experiences  8. Measuring services  9. The challenges facing service design 
<br/><br/><label>ISBN: </label>9781933820330 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Criatividade<br/>Criatividade na Empresa<br/> Design<br/>Design Thinking<br/>Design de Serviços<br/>Administração Estratégica<br/>Implementação