Polaine, Andrew. <br/><br/>
Service design :  from insight to implementation / 
Andrew Polaine, Lavrans Lovlie, Ben Reason. 
 - Brooklyn, NY :  Rosenfeld Media,  2013. 
 - XIV, 202 p. 
<br/><br/>Inclui índice 
<br/><br/> CHAPTER 1 - Insurance Is a Service, Not a Product  CHAPTER 2 - The Nature of Service Design<br/>  CHAPTER 3 - Understanding People and Relationships  CHAPTER 4 - Turning Research into Insight and Action  CHAPTER 5 - Describing the Service Ecology  CHAPTER 6 - Developing the Service Proposition  CHAPTER 7 - Prototyping Service Experiences  CHAPTER 8 - Measuring Services  CHAPTER 9 - The Challenges Facing Service Design 
<br/><br/><label>ISBN: </label>9781933820330