Halpern, David <br/><br/>
Inside the nudge unit:  How small changes can make a big diference. 
Owain Service; Behavioural Insights Team. 
 - London:  WH Allen,  2015. 
 - XIV, 383 p. 
<br/><br/>Inclui índice  
<br/><br/> SECTION 1 - A short history of nudging;  01 - Early Steps;  02 - Nudging goes mainstream;  SECTION 2 - Changing the Word a nudge at a time;  03 - Easy;  04 - Attract!;  05 - Social;  06 - Timely ;  SECTION  3 - Behavioural insights as a policy tool ;  07 - Data and transparency;  08 - A different approach to big policy chalenges;  09 - Well-being: Nudging ourserces, and each other, to happier lives;  10 - What works? The Rise of experimental government;  SECTION 4 -Where next?;  11 - Risks and Limiations;  12 - Conclusion: Where next?. 
<br/><br/><label>ISBN: </label>9780753556559