Webb, Amy <br/><br/>
The signals are talking :  why today's fringe is tomorrow's mainstream / 
por Amy Webb. -- 
 - New York :  PublicAffairs,  2016. 
 - viii, 324 p. ; 
<br/><br/>Inclui bibliografia e índice. 
<br/><br/> Introduction: "Hello, are you lost?"  The instructions: a futurist's playbook for every organization  When cars fly: understanding the difference between trend and trendy  Survive and thrive, or die: how trends affect companies  Finding the fringe: seek out the unusual suspects  Signals matter: uncovering hidden patterns  The "Uber for X" trend: ask the right questions  Is it really awesome?: know when the timing is right  If this, then that: a formula for action  Greetings, robot overlords: pressure-testing your strategy  Reverse-engineering the future. 
<br/><br/><label>ISBN: </label>9781541788237 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Negócios<br/>Administração de Negócios<br/> Planejamento Estratégico<br/>Inovações Tecnológicas